hospital marketing

“The Community Already Knows Us!” – Health Article

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a fraction of the interaction you do. Healthcare branding is how top hospitals, groups, and practices stay top of mind to their key demographics—whether they need…

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Healthcare “News You Can Use”: A Guide for Newsjacking – Health Article

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It’s a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments on Facebook or a “hot take” with no supporting research or expertise. Healthcare organizations, health systems, and hospitals have the opportunity to leverage trending news…

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