Healthcare Social Media

Doctor-Patient Relationship Building: 4 New Technologies – Health Article

Relationship building has always been an essential part of the doctor-patient dynamic. Today, however, patients hope the doctor-patient relationship will become increasingly digital. Of course, it’s just as important to meet in person as it always was. But for patients (and potential patients) with busy lives, it’s a good idea to have multiple touchpoints. And what better way to do so than with the devices we use every day? These 4 technologies will help patients feel more connected to your…

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Healthcare “News You Can Use”: A Guide for Newsjacking – Health Article

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It’s a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments on Facebook or a “hot take” with no supporting research or expertise. Healthcare organizations, health systems, and hospitals have the opportunity to leverage trending news…

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How to Set Up Your Healthcare Social Media Profiles for Success – Health Article

In a recent study, 90% of older adult internet users said they’ve used social media to find or share health information. Undoubtedly, social media is a major part of many people’s lives. And if you’re in the business of healthcare, social media may help increase brand loyalty and boost your reputation. You just may need a little help getting started setting up and maintaining your healthcare social media account. But first, make sure you know what you’re getting into… Healthcare…

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