Healthcare Industry

What Healthcare Can Learn from Beauty Brands About Influencer Marketing – Health Article

Influencer marketing is a powerful tool in the WEGO Health arsenal. Connecting patient influencers with life sciences companies can drive impressive results, not just in terms of ROI, but in building trust.  Our ability to help our clients successfully navigate the rapidly-changing influencer marketing landscape is made easier by having experts on our team who know the space well. People like Shannon Meskouris, our Patient Leader Network Recruitment Manager.  Before joining WEGO Health, Shannon worked in social media, PR, and…

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Patient Leaders are Solidly Behind Drug Price Transparency – Health Article

With consumers feeling the pinch of healthcare costs more intensely than ever, the debate over cost transparency is only getting more heated. Nobody is feeling that heat more than pharma. Prescription drugs are an ever-increasing share of our out-of-pocket medical costs. And by all accounts, it’s going to get worse. The CMS Office of the Actuary estimates that prescription drug spending is going to grow faster than all other major sectors of health care, averaging 6.3 percent for 2017-2026. That’s…

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It’s Time to Make a Bigger Dent: WEGO Health’s Reinvention – Health Article

Every company reinvents itself. Sometimes it’s skin-deep, like rolling out a new logo or a bolder mission statement. Other times, it fundamentally changes how a company solves problems and achieves a social impact. In the twelve years since I founded WEGO Health, the process of reinvention has never really stopped. That’s not to say it has always been deliberate and predictable. On the contrary. The “great recession” of 2008 hit us like a freight train before we’d even reached our…

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How Peer Mentorship Can Impact Healthcare Delivery – Health Article

Patient advocates and influencers have provided peer mentorship for years, but healthcare providers are only now starting to embrace the practice to support healthcare delivery. Julie Croner, our Patient Leader Network Director here at WEGO Health, was recently featured on an expert panel convened by Shared Purpose Connect to look at the growing use of peer mentors in chronic care management. According to Eric Glazer, CEO of Shared Purpose Connect, the goal of the roundtable was to draw attention to…

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