Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a fraction of the interaction you do. Healthcare branding is how top hospitals, groups, and practices stay top of mind to their key demographics—whether they need…