health care marketing

HealthPopuli.com – Health Article

While customer satisfaction with health insurance plans slightly increased between 2018 and 2019, patient satisfaction with hospitals fell in all three settings where care is delivered — inpatient, outpatient, and the emergency room, according to the 2018-2019 ACSI Finance, Insurance and Health Care Report. ACSI polls about 300,000 U.S. consumers each year to gauge satisfaction with over 400 companies in 46 industries. For historic trends, you can check out my coverage of the 2014 version of this study here in…

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What you need to know about hospitals nationwide promoting free hernia screenings – Health Article

The ad pictured above was for a Chicago-area hospital.  But such marketing is popping up all over the U.S.  It’s happening not just in paid-for ads and marketing, but also in supposedly independently vetted journalism. Here are just a few of many examples you can find online. In Amarillo, Texas, a TV news anchor presented a fawning promotion for a medical center’s free hernia screening which was also tied directly to a promotion of its robotic surgery system.  The anchorwoman…

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