With consumers feeling the pinch of healthcare costs more intensely than ever, the debate over cost transparency is only getting more heated. Nobody is feeling that heat more than pharma. Prescription drugs are an ever-increasing share of our out-of-pocket medical costs. And by all accounts, it’s going to get worse. The CMS Office of the Actuary estimates that prescription drug spending is going to grow faster than all other major sectors of health care, averaging 6.3 percent for 2017-2026. That’s…