Doctor Marketing

“The Community Already Knows Us!” – Health Article

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a fraction of the interaction you do. Healthcare branding is how top hospitals, groups, and practices stay top of mind to their key demographics—whether they need…

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Healthcare “News You Can Use”: A Guide for Newsjacking – Health Article

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It’s a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments on Facebook or a “hot take” with no supporting research or expertise. Healthcare organizations, health systems, and hospitals have the opportunity to leverage trending news…

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Healthcare Mail: Why Direct Mail Is NOT Dead – Health Article

Direct mail is not dead. At a time when email inboxes are overflowing, how else can you reach prospective patients in your area without overwhelming them? In fact, a piece of healthcare-related mail can be a nice break from the screen, a physical reminder that a local specialist, practice, or hospital is here to offer care whenever you need it. We’ve got 5 fantastic reasons to mail to your community in today’s guide. Healthcare mail guidelines to keep in mind…

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How to Set Up Your Healthcare Social Media Profiles for Success – Health Article

In a recent study, 90% of older adult internet users said they’ve used social media to find or share health information. Undoubtedly, social media is a major part of many people’s lives. And if you’re in the business of healthcare, social media may help increase brand loyalty and boost your reputation. You just may need a little help getting started setting up and maintaining your healthcare social media account. But first, make sure you know what you’re getting into… Healthcare…

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Free Healthcare Marketing: 7 Opportunities to Save – Health Article

Home » Blog » Doctor Marketing » Don’t Miss These 7 Free (Or Cheap) Healthcare Marketing Opportunities Securing the growth of any healthcare business requires a thorough plan and budget for your marketing. But we get it—many doctors, administrators, and executives are also searching for free, simple ways to reach a local audience. Many of these free healthcare marketing opportunities will require time and commitment, but most are simply good business practice. Remember, healthcare is a business like any other,…

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