Every company reinvents itself. Sometimes it’s skin-deep, like rolling out a new logo or a bolder mission statement. Other times, it fundamentally changes how a company solves problems and achieves a social impact. In the twelve years since I founded WEGO Health, the process of reinvention has never really stopped. That’s not to say it has always been deliberate and predictable. On the contrary. The “great recession” of 2008 hit us like a freight train before we’d even reached our…