Influencer marketing is a powerful tool in the WEGO Health arsenal. Connecting patient influencers with life sciences companies can drive impressive results, not just in terms of ROI, but in building trust. 

Our ability to help our clients successfully navigate the rapidly-changing influencer marketing landscape is made easier by having experts on our team who know the space well. People like Shannon Meskouris, our Patient Leader Network Recruitment Manager. 

Before joining WEGO Health, Shannon worked in social media, PR, and influencer marketing in several industries, most recently with beauty brands at Rebel Gail and the hospitality industry while with Melange Media Group. She has had great success managing both macro- and micro-influencer marketing campaigns.

We took a few minutes to pry Shannon away from her desk to get her take on the evolving influencer marketing landscape in healthcare and what we can learn from other industries. 

Influencer marketing has been around for a…



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